Our partner in Tunisia, Houssem Belhaj, just reached a milestone many franchise owners aim for but few crack: getting Algorithmics officially into local schools. Here's how he did it — and the B2B tips he shared for closing school deals.

How it happened

In April 2026, Houssem's team ran an introductory event for children aged 6–10, showcasing three courses: Coding Knight, Visual Programming, and Digital Literacy. It worked. Starting with the 2026/27 academic year, Algorithmics will be officially implemented in local schools.

Why schools are saying yes

Schools are increasingly recognizing the demand for high-quality programming education. What wins them over with Algorithmics is the combination of a rigorous curriculum and its practical impact on children's logical thinking — not just teaching kids to code, but teaching them to think.

Houssem's tips for closing school deals

For partners looking to build their own B2B pipeline, Houssem shared what works:

1. Focus on quality. Demonstrate the depth of the educational content — principals notice substance.
2. Support the teachers. Offer training so schools feel confident running the program themselves.
3. Find the "magic moment." Nothing sells better than showing a principal or parent the look on a child's face when they realize: "I built this, and it actually works!"

Schools are just one path into a new market. Read how our Asunción partner landed a school contract in Paraguay, or how a hackathon in Kosovo became a growth engine.