There's a growth channel most franchise owners overlook entirely: government education programs. Our partner in Croatia has been delivering programming courses through state programs for two years running. Here's what that looks like — and why it's worth checking whether your own country offers the same.

They have been an official provider within two Croatian government initiatives:

• The experimental project "Whole Day School," run by the Ministry of Science and Education.
• The pilot project "Organizing Activities for Students up to 10," run by the Ministry of Demography.

Government and municipal education programs can be a stable, high-volume channel that retail marketing can't match. One contract can fill multiple groups at once, and the funding is public rather than out of a parent's pocket. For partners in markets where the state actively invests in digital literacy, it's one of the most efficient ways to grow.

The takeaway is simple: it's always worth checking what state projects and programs exist in your country where you can take part as a service provider. The opportunity is often there — most owners just never look.

Government programs are one B2B path among several. Read how our partners broke into schools in Tunisia and Paraguay.