B2B partnerships rarely start with cold pitches — they start with being noticed. When tech firm MamayaTech found Algorithmics Santa Cruz Centro Norte on social media, they requested a coding workshop for their IT staff's kids. In two hours, the children built Roblox games. It's a clear example of inbound B2B: visibility brings the client to you, and a simple, low-risk first step turns it into a relationship.
When tech company MamayaTech discovered Algorithmics Santa Cruz Centro Norte on social media, they reached out and requested a coding workshop for their IT staff's children. In just two hours, the kids built their own Roblox games.
No cold pitch. No complex proposal. The client came to the center — and that's the whole point.
Why it worked
This is a small case with a big lesson about how B2B actually starts in practice. Four things made it work:
Visibility first. The client reached out because the center had an active local social media presence. You can't be chosen if you can't be found—consistent local visibility makes inbound possible.
Fast and simple. Instead of a complex proposal, the center offered one clear workshop and got a quick "yes." A simple, concrete offer is far easier to approve than an elaborate partnership pitch.
Targeting the parents inside the company. The real decision-makers inside any firm are the parents who work there. A workshop for staff's children reaches them directly — and warmly.
Zero friction. A short intro workshop carries no approval risk for the company. There's nothing to lose in saying yes, which is exactly why they did.
The bigger lesson for your center
In emerging markets especially, B2B doesn't start with a sales team — it starts when one respected business trusts you and tells others. That trust is built in a specific order:
Be visible locally so companies can find you (active social media is not optional — it's your inbound channel).
Make the first step tiny. A free or low-cost intro workshop removes all risk and gets you in the door.
Let the result do the selling. Kids who build a Roblox game in two hours go home excited, and their parents — often decision-makers — remember who made that happen.
Turn one relationship into referrals. One satisfied company in a business community talks to others. The first partnership is the hardest; the next ones come by reputation.
Congratulations to Jesús Alejandro Mejía Alva and the MamayaTech team.