Ahmed Eid Saeid runs Algorithmics Cairo in Egypt. He was one of our early partners in the region, which meant there was no local playbook waiting for him. He worked directly with families like everyone else. But he also went after a channel few around him had touched: getting Algorithmics inside schools.
Year one:
1,000 children learning to code in his partner schools.Year two:
1,500 students.Then
Madinaty Integrated Language School (MILS) did more than renew. It signed a
five-year contract, with Algorithmics built into the curriculum from grade 1 to grade 5, aligned with the Egyptian Ministry of Education program. Five years. Not a trial term. A school handing its students' tech education to our platform for the long run.
What made this work wasn't luck. Ahmed read his market, picked a channel that fit it, and moved. That is the part worth copying.